IVAN AMIGUET
Find the real product.Build around it.
Product, technology and market strategy for teams building things people must understand, use and care about.
Creator of Lean Hostels. Founder of Roitels. Co-Founder of HostelSphere. Former CEO. Former National Contracts Manager UK at Porcelanosa Group.
WHAT IVAN BUILDS WITH YOU
Bring the product.
Bring a product, a platform, a route, a market, an investment thesis or a public challenge.
The work is to find the real product inside it.
Product Reading
See what creates value before you build more.
What you get: A strategic read of the product, market, value mechanism, invisible risks and first decisions.
Product Architecture
Turn an idea into a product people can understand, use and desire.
What you get: A clear product architecture: promise, structure, audiences, experience, activation, measurement and value logic.
Technology Product Logic
What to automate. What to measure. What never to destroy.
What you get: A clear read of the human system inside the product, and the technology logic needed to protect it while scaling.
Method Design
When the old language cannot see the product, build a new one.
What you get: A proprietary framework with principles, language, decision criteria, metrics and implementation logic.
Strategic Advisory
For decisions where the numbers are useful. But late.
What you get: High-level strategic thinking for launch, scale, investment, repositioning, product redesign, market entry or public strategy.
Talks & Workshops
Give the team a language for what matters.
What you get: Private sessions, talks and workshops for teams that need shared language around product, technology, human behavior and value creation.
THE WORK
Read the product.
Before the market does.
Product reading
What is the product beyond the visible offer?
Market reading
What are people really buying, avoiding, trusting or misunderstanding?
Technology logic
What should the product automate, and what human layer must it protect?
Human systems
What behavior, desire, belonging or friction is shaping the value?
Economic logic
How does that value become price, revenue, demand, investment or policy?
Strategic architecture
How do we turn that understanding into a product, method, route, company or decision?
FOR TECHNOLOGY COMPANIES
Technology is not the product.
What it changes in people is.
A tool can be powerful and still miss the product.
It can automate the wrong moment. Measure the wrong signal. Remove the friction that was creating trust. Scale the process while weakening the reason people cared.
Ivan helps technology teams read the human system inside the product before automation, data or AI flatten what makes it valuable.
CONTACT